Multimedia University of Kenya is back on top. Its Corporate Communication Club (3C) has won the 2026 Public Relations Society of Kenya (PRSK) Bootcamp, beating five other universities to clinch the title.

The annual competition was held at Mount Kenya University's Main Campus in Thika, under the theme "Communicating in the Digital Era."

It is a return to the top for the MMU team, which won the competition in 2024 before finishing as first runners-up in 2025.

The bootcamp brought together students from six universities for professional engagements, knowledge exchange and a practical communication challenge exploring the evolving digital communication landscape, including the growing influence of Artificial Intelligence.

Club patron Ms Faith Muthini put the victory down to the students' shared vision, determination and commitment to working together towards a common goal.

"In life, you must visualise that you are going to win. You must declare a goal and a purpose," she said.

She challenged the students to keep a winning mentality, set clear goals and stay focused, and urged them to use the experience to mentor younger students, recruit more members and sustain the club's achievements.

Outgoing patron Dr Margaret Mtange said competitions like this let students move beyond theory and apply communication concepts in real settings, testing their skills against peers from other institutions.

Club chairperson Fiona Maitha, who led the winning team, said the victory came down to resilience and teamwork — and a two-day sprint. The team received the competition brief just two days before presentation day.

"Our university may not have the biggest facilities compared to some of the universities we were competing against, but we did not let that limit us. We came up with the most innovative idea to develop our concept. We worked together, remained resilient and pushed through the challenges," Maitha said.

The win earns MMU the right to host the next edition of the bootcamp. Maitha said the club has already started preparing the next generation, because most of the winning team are in their final year and the title will need defending.